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Digital Society Initiative

Claudia Wenzel

Claudia Wenzel

Institute: Institute for Business Administration

Research Area and Research Interest: Claudia’s research focuses on consumer behavior in the digital world. Using experimental methods, she analyzes people’s data-sharing behavior and how they value their privacy. Claudia is specifically interested in the circumstances under which people are willing to disclose personal information for personal but also societal benefits.

Fun Fact: Claudia takes «Life is a marathon not a sprint» literally as she already completed the Zurich Marathon.