Fellows

DSI Fellows are researchers from universities around the world who work with a DSI Community. The DSI Fellowship Program aims to promote interdisciplinary collaboration on all issues related to the impact of the digital transformation.

Megan Rollerson will join the DSI Community Sustainability as DSI Fellow from April 2 to June 30, 2025.

Megan Rollerson is an outstanding graduate from Lund University with a Master’s degree in Strategic Communication. She is recognized for her exceptional academic achievements, including receiving the prestigious Master’s Thesis Award for Excellence/Theoretical Impact Award by the European Public Relations Education and Research Association (EUPRERA) for her thesis on the strategic communication of trustworthiness in autonomous systems, machine learning, and Artificial Intelligence (AI).

During her fellowship, Megan, in collaboration with Prof. Nadine Strauß, will focus on developing her research on the sustainability discourses surrounding AI. Specifically, the fellowship project will explore the dichotomous narratives promoted by leading AI corporations like Google, Microsoft, and OpenAI, examining the complex relationship between AI advancements and sustainability goals. The research will analyze how these companies communicate the environmental impacts of AI and its implications for public perceptions, regulatory policy, and corporate strategies.
 
The project will employ a mixed-method approach, including discourse analysis of corporate communications and a survey to capture public perceptions of AI’s environmental impact. The fellowship aims to foster a deeper understanding of the strategic communication shaping public attitudes toward sustainable digitalization.
 
As part of her fellowship, Megan will present her research project at a think-workshop with the DSI Community Sustainability mid-April and initial results of the project at the end of June as part of a panel discussion, inviting both academics and industry practitioners.

Here you find an overview of former Fellows.