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Digital Society Initiative

Markos Mpadanes

Markos Mpadanes

Institute: Department of Communication and Media Research, Strategic Communication and Media Management Division, University of Zurich

Research Area and Research Interest: Markos is interested in how CEOs and other C-level executives communicate with their stakeholders on social and professional networking sites. In particular, he studies the nature of topics and contents; the practices of strategic positioning and branding experts involved; and the impact on stakeholders in these networked media environments.