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Digital Society Initiative

Sybilla Merian

Sybilla Merian

Institute: Department of Business Administration (Chair of Marketing)

Research Area and Research Interests: My research focus on the intersection of consumer behavior and sustainability. Specifically, I am interested in the processes underlying consumers' decisions about sustainable behaviors.

Fun Facts: I have four different bikes and a Vespa but I still come to the University by public transportation. If I weren't a PhD student, I would want to be a professional athlete.