Prof. Dr. Luis Aguiar
DSI Professor and Associate Professor of Management and Economics of Digital Transformation at the University of Zurich.
Luis's research bridges economics, technology, and digital markets – exploring how technological change shapes firms, consumers, and society at large, with a particular focus on digital media products. His work has been published in leading academic journals such as the Journal of Political Economy and Marketing Science, and has been covered by renowned outlets including The Economist, The Wall Street Journal, and Forbes.
Beyond his role at UZH, Luis is a Research Associate at the ZEW Leibniz Center for European Economic Research and a Fellow of the CESifo Research Network – bringing a truly international perspective to his work.
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