New Project: «Covid-Norms: Monitoring and Analyzing Preventive Behaviour»

As part of the National Research Programme «Covid-19» (NRP 78), the DSI members Thomas Friemel, Sarah Geber, Mark Eisenegger, and Daniel Vogler have received a grant for their project «Covid-Norms». The project will be realized in cooperation between the IKMZ and the fög. Over a period of two years (September 2020 - August 2022), social norms on various Covid-19 preventive behaviors, especially the use of the SwissCovid app and the wearing of a face mask, will be investigated.

The aim of the project is to understand the role of different forms of communication in the development of social norms on preventive behaviour. For this purpose, survey data of the Swiss population will be combined with content analysis data of the public discourse in the mass media and social media. The close cooperation with the Swiss Federal Office of Public Health will ensure that the scientific findings are incorporated into communication strategies and prevention measures. The project was developed in the context of DSI Challenge Area Communication and will benefit from the active exchange in this community.

Further information on the project can be found here: www.covid-norms.ch