Digitalisierung – Der Schlüssel zur Mobilität der Zukunft (Lecture in German)
Daria Martinoni, PhD, Head SBB Region East, SBB
Host: Dr. Tumasch Reichenbacher, Department of Geography, University of Zurich
Thursday, April 29. 2021, 18:15-19:45
The event will take place digitally via Zoom:
Meeting-ID: 657 7694 6021
Please register by email at firstname.lastname@example.org. We will send you the Zoom link approx. 48 hours before the event.
Abstract (Translated from german):
The world of mobility is undergoing profound change. Customer needs are changing, digitalization is increasingly shaping everyday life, cost pressure is rising, and new competitors are emerging. The digital transformation holds great opportunities for SBB, but also risks, especially in the areas of customer experience and efficiency. In order to exploit the opportunities and counteract the risks, the right balance must be achieved between "innovate broadly" and "implement with focus". The digitalization process aims to implement ready-to-use digital initiatives in SBB's operational processes, offerings and market development in order to create added value for SBB's customers and employees.